Singapore  ·  Marketing & Communications

Jasvind

I build brands, campaigns and growth engines in asset management — funds, ETFs and digital platforms, and the stories that make people care about them.

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01 Introduction

Growth, brand and the regulated craft of talking about money.

I lead marketing and communications for a Singapore asset manager — brand, performance, digital and content across institutional, intermediary and retail audiences.

Most of my work sits where three things meet: commercial growth, creative storytelling, and the compliance reality of a MAS-regulated industry. Fund launches and ETF listings. Campaigns that have to convert and pass review. Executive communications that need to sound like a person.

Before asset management I ran growth across nine APAC markets in e-commerce, food tech and brokerage — building performance teams from scratch, and learning that a good campaign is mostly arithmetic wearing nice clothes.

02 Practice

Growth & Performance

Paid search, social, app and programmatic across APAC. Full-funnel acquisition, attribution frameworks, and the unglamorous discipline of cost per outcome.

Brand & Communications

Fund launches, media relations, thought leadership, client events and webinars, executive and internal communications.

Regulated Marketing

Investment product marketing built to MAS guidelines — prospectus to placemat to landing page, with a structured review cycle that keeps it current.

AI & Automation

Designing internal agents and automated workflows that compress content production from weeks into days, without losing the house voice.

03 Track record

  • TodayHead of Marketing & Communications, asset managementSingapore — institutional, intermediary and retail
  • 2026Took an SGX-listed ETF from concept to listingPositioning, launch campaign and distribution narrative
  • 2024Rebuilt content operations around AI agentsWeeks of production compressed into days
  • 2021Built a regional performance marketing team from zeroNine APAC markets, app growth and CAC efficiency
  • 2012Started in financial marketing, and never really leftBrokerage and CFDs, then e-commerce, then funds

04 Where I've worked

  • UOB Asset Management
  • CloudKitchens
  • Flash Coffee
  • Lazada
  • Chope
  • PhillipCapital

05 Off the clock

A few things that aren't on the CV.

  • Engineer first. B.Eng (Hons) in Electrical Engineering, NUS — with a year in Stockholm on the NUS Overseas College programme.
  • Founded TEDxMälaren in Sweden, Stockholm's first TEDx event.
  • Still writes his own code. Landing pages, tracking, dashboards — including this page.
  • Camera person. Photography and visual storytelling, mostly for the pleasure of the frame.

06 Contact

Let's talk shop.

Open to conversations about marketing in asset management, AI in content operations, and the odd good idea. LinkedIn is the fastest way to reach me.

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